In Response to Peter B2C and B2B

       I learned about business to business and business to consumer advertisement before this class and after learning it you can see it everywhere. I was reading an article about how when businesses are creating advertisements for other businesses they try not to make it too grabbing or exciting like an advertisement would be towards a consumer. All marketing has the same underlying principles and fundamentals. It doesnt matter if its B2B or B2C. They are both trying to grab the attention of an audience. Yea the audiences are differnt but its still marketing. I think you should be bold and not boring when your trying to grab someones attention. You want to stand out and be  different and not produce the same idea that have already been done. I feel like in B2B everyone follows the same made up guidlines of "Business Advertisement" which is just a concept that everyone follows everyone else and how they do it because the company doesnt want to look like an idiot. Although each one is grabbing a different audience you would think that marketing is marketing in the sense that you should use the best marketing techniques and go for it. I think B2B is alittle more boring. If I was working for a marketing firm I think I would rather do business to consumer.

Classic Apple I Pod In Declining Stage

          The Apple I Pod was a huge success when it first came out in early 2001. It was so innovative and incredible that you could hold that many songs on this one little device. Its growth stage lasted years because no other company had the product. Eventually other products were released such as the zune by microsoft which gave the IPod competition. When this happens its onec sky high prices must come down some what to compete with the other products new to the market. Apple came up with many differnt variations such as different colors and smaller gigs. After about 10 years since its been in its introductory stage on the market, the IPod had reached its maturity stage. Their sales curve has peaked and it is now in the declining stage because of all the new products Apple has just made like the IPad. It amazes me how long its been since IPods were first introduced. I remember being a kid and getting one. It was the coolest thing. What do you think is the next big step from IPods? Do you think Apple did a good job at marketing it for all these years?