"Customers are loyal to high profile brands even during this period of our economic recession"

I found an interesting article online. It was about how branding is a top factor to be considred when reaching and satisfying the customer. These days there isnt just one unique product that consumers can buy, there are many look alikes. There are many different companies presenting the same product. From a survey they found that customers are loyal to high profile brands even if its at a premium price. Even though people are spending less it does not mean that when they do spend that they will not spend top dollar for the brand of their choice. Here is a questions for everyone. Do you stick with the high priced brands who have always bought? Do you stay loyal to certain brands or do you buy cheaper no name brands to save money in these time where money is getting harder to come by?