In Response to Professor Johnson (Bon Iver)...Skinny Love

I really enjoyed that clip of them playing that song on the David Letterman show! I really got into that song skinny love and now I have been listening to more music by them. When I read the article it reminded me of alot of things. I myself play music. I write my own songs and sing. In this day and age its hard to get off the ground. The internet is the new way to market your self and get your name and music out there. I have previously done alot of research before reading the article. If you can make a good plan to get your music traveling through cyberspace someone of importance might just eventually come across it and discover you. Its also another great way to create a fan base for yourself. If you can understand the social network and understand all it sites you can have a chance. Its also very important to understand the online communtiy and their decisions on what kinds of music they like and how they go about finding music to listen to. Explore, research, then gather your conclusive research and go from there. Im in this process as we speak. I have a lot of learning to do.

Clear Water Initiative (Cause Marketing)

PepsiCo has a realtionship with movie star Matt Damon. Pepsi has donated over 2.5 million dollars to his cause. Since Pepsi had helped him he has endorsed Ethos. Ethos bottle water which is Starbucks bottled water donates 5 cents of every bottled water bought to help children around the world access clean healthy water. Their statement is "If you choose to drink bottled water, please choose to make a difference. Pepsi and Starbucks are a joint venture partnership. This type of marketing is known as cause marketing which is a topic we have covered in class. Coke, Pepsi's biggest rival always takes a huge interest in this kind of marketing. In the past they have said that if you buy their water products you will be helping reforest Austrailia. Customers can plant a tree buy registering the barcode on the companies website. Do you think this is Ethical marketing behavior or Unethical marketing behavior? Its interesting that although a company is doing a good thing its a way for them to make more money and capture a wider audience by creating a better image for themselves. What do you think?