When two large beer companies go head to head against eachother it becomes a battle to grab the consumers attention. Its not just about the beer its about the packaging it comes in and how unique the bottles and cans look. Since both brewing companies have been around since the 1800's its important for them to make their beer unique. What is it about coors that makes it so special and different from bud and bud light? Coors has a cold activated can. They recently created this new campain a few years ago. They want to make their beer remmbered as cold and refreshing. This effort has helped difeernetiate the Coors brand from the other major players in the market. The mountains on the cans labels turn from white to blue when the beer is exactly the right cold temperature, the way your suppost to drink it. Anheuser-Busch has decided to join in and implement their own marketing strategy. They now have what is called a "Flavor Lock Crown". It is suppost to be a special bottle cap that is designed to keep in fresh oxygen and keeps it fresh as possible. Its a special cap that maintains the flavor. They have also made new tabs for their cans. They are bright red and have a cut out of the bud crown in the center. This shows their brand mark which states that it is the "King of Beers". For budlight they have a new bottle that has a blank white area in which you can write whatever you want on it. You can make it your own by writing a saying or putting your name on it. If You look at the way these large companies are changing their packaging its really interesting. Innovative packaging is key to catching consumers eyes. It brings some new light to the table. Theres a link down below. What do you think about either companies ideas?
http://www.nytimes.com/2009/04/27/business/media/27adnewsletter1.html
I think both companies are on the right tracks. But in my opninion Bud Light is aimed at to be more of a party beer. Like Coors light they always show it in party environments, but with Bud Lights new label with the scratch in spot, it allows for fun at events. You can write your number on it to give to a lady, or just simply write your name on it. Bud Light always has special aluminum bottles that are made for regular occasions, and special events. For Celtics games they use green cans, for st pattys day they have green, they have red soxs ones, and other sports teams ones. By doing this it seem like a more focus strategy and it makes people want the new looking bottles. With the regular Bud, its more aimed at casual drinking beer. They show it in commercials with your parents drinking it in old time, and by branding it King it has more of a draw. People always want the best, and you can't get better then a King. Whats your thought on bud light party beer designs?
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